Build a research audience that knows your category.
Test concepts, positioning, naming, pricing, and messaging against an audience built to your brand, in days, not weeks.
Talk to Sales →A research panel built to your market, not rented from a generic pool.
A Soundcheck synthetic audience is a structured panel of 6, 12, or 20 personas, each modeled on your category dynamics, your customer segments, and your competitive context. These are not generic demographic profiles. Each persona carries behavioral traits, category attitudes, media habits, and decision drivers grounded in source-tiered research.
Once built, your audience is reusable across the entire platform. Run it through Virtual Focus Groups for qualitative probing, feed it into Market Research for category-level analysis, or use it to pressure-test messaging variants. The same validated panel powers every module, giving your team consistent, comparable results across projects.
Four steps from intake to seated panel.
Category and customer intake
Your team shares category context, customer segments, competitive landscape, and the research questions you need to answer. We scope the panel to your reality.
AI-generated panel, grounded in research
Soundcheck generates the audience using source-tiered data: industry reports, proprietary datasets, and category intelligence. Every persona trait is traceable to a source.
Your team validates and refines
Your own strategists review each persona for category accuracy, behavioral plausibility, and segment coverage. The platform flags confidence levels and source quality so your team knows exactly where to push back.
Panel seated to your account, reusable
The validated audience lives in your workspace. Run it through Virtual Focus Groups, concept tests, or any module on the platform. Reuse it across projects.
Test anything. Unlimited re-test cycles.
Your synthetic audience is not a one-time deliverable. Test any stimulus that includes text, images, or both. Iterate on findings and re-test as your strategy evolves. Video and audio testing are not yet supported.
Concept testing
Surface reactions, purchase intent, and objections before you commit creative resources.
Positioning and messaging
Test how your positioning lands against competitive alternatives, or run A/B message tests across persona segments.
Naming and taglines
Evaluate name candidates, taglines, and slogans for recall, associations, and category fit.
Packaging and creative
Show packaging designs, ad concepts, or visual assets and capture per-persona reactions, recall, and emotional response.
Pricing reactions
Probe willingness to pay and perceived value at different price points without exposing live pricing.
Open-ended probing
Explore motivations, friction points, and unmet needs. Any stimulus that includes text, images, or both can be tested.
Research your team can defend.
Every persona trait and every research output is grounded in Soundcheck's four-layer rigor framework. Sources are tiered by reliability. Claims are typed as empirical, inferred, directional, or projected. Confidence labels make uncertainty explicit, not hidden.
Your team validates every audience before putting it to work. The platform surfaces confidence labels, source tiers, and claim types so your reviewers know exactly what holds up and what needs a second look.
See the Full Methodology →