Five intelligence modules.
One research environment.
Every engagement starts with a research foundation and adds the modules your question requires.
Market Research
Three integrated reports: Market Analysis, Consumer Analysis, and Competitive Landscape.
Research-grounded persona panel built at the density your question requires (6, 12, or 20 synthetic consumers).
Three research tiers sized to the scope: from a focused category snapshot to a full competitive deep-dive.
Source-tiered data hierarchy with every claim typed and confidence-labeled.
When your insights team needs category-level intelligence, competitive benchmarking, consumer segmentation, or a research-grounded baseline before any other module runs.
Virtual Focus Group
AI-powered concept testing run against your persona panel, with each synthetic consumer responding in character.
Unlimited concept reworks within the session. Iterate on positioning, naming, or messaging until the panel converges.
Final preference vote across all concepts tested, with per-persona reasoning.
Exportable session transcript and consolidated recommendation.
When your team needs to test concepts, positioning, naming, pricing strategies, or messaging before committing to quantitative validation or in-market spend.
Customer Journey
Per-persona journey maps across six stages: Awareness, Consideration, Trial, Purchase, Retention, and Advocacy.
Brand-touchpoint audit identifying where your brand shows up and where it is absent at each stage.
Cross-persona gap analysis surfacing the moments that matter most and the moments you are losing.
Actionable recommendations mapped to specific funnel stages and persona segments.
When your team needs to diagnose funnel issues, audit touchpoint coverage, map the retention journey, or identify the gaps between your best-performing personas and the rest.
GoGlobal Viability Analysis
Eight-section analysis covering market size, regulatory landscape, competitive density, consumer behavior, and distribution infrastructure.
Proprietary CVE Score (0 to 100) quantifying expansion viability across three weighted dimensions.
Three strategic paths: Conservative, Balanced, and Aggressive, each with distinct risk profiles and resource requirements.
30/60/90-day action items grounded in the analysis, not generic playbook templates.
When your team is evaluating geographic expansion, assessing new-market entry risk, or building the business case for international growth.
Scale Assessment
Structural readiness audit with proprietary SRS Score (0 to 100) across three weighted dimensions.
24-month phased plan with milestones, dependencies, and decision gates.
Operational readiness assessment covering team structure, technology stack, and process maturity.
Verdict bands that translate the score into a clear recommendation: Scale-Ready, Scale-Conditional, Growth-Only, or Restructure.
When your team is preparing for scale, evaluating fundraising readiness, or needs an objective structural assessment before committing to a growth plan.
Every engagement starts with Market Research, the foundation that generates your synthetic audience. From there, teams stack add-on modules to deepen the intelligence: Virtual Focus Groups, Customer Journeys, GoGlobal, or Scale.