Built by practitioners. For practitioners.
Soundcheck Insights was built by a strategist who spent 28 years advising brands, then built the research platform he wished existed.
Valter Klug Filho
28 years of senior brand and strategy experience across global markets. Before building Soundcheck Insights, Valter spent his career on the consulting side, advising brands on positioning, market entry, and growth strategy.
Based in Miami, FL.
Soundcheck Insights LLC
What Soundcheck is not
We believe trust starts with clarity about scope and limitations.
Not a ChatGPT wrapper
Structured methodology with source tiering, claim typing, and confidence labeling. Every output follows a repeatable analytical framework.
Not a replacement for human judgment
Senior validation is required on every deliverable. The platform accelerates research; it does not replace the analyst.
Not continuous monitoring
Point-in-time intelligence designed for specific decisions. If you need always-on social listening, that is a different category.
Not full due diligence
Decision-grade, not court-defensible. Soundcheck informs strategic choices; it is not a substitute for legal or financial due diligence.
Not a research agency
Technology platform with methodology rigor. You get the depth of agency work at the speed and consistency of software.